The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production
Digital Signage
Agency: Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Client: Bloomberg, Morgan Stanley Category: Craft - Printing / Production / Printing / Production
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors) Category: Craft - Printing / Production / Printing / Production
Save the Animals
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Educative Wifi
Agency: Jung von Matt AG / Hamburg
Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Which One
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
People
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Publications / Publications
Women Should Not Be Worth Less
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Non-Profit - Publications / Publications
You Give More Than Just Blood
Agency: the community / Miami
Client: The Government of the City of Buenos Aires Category: Non-Profit - Publications / Publications
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Agency: VCCP / London
Client: Amnesty International Category: Non-Profit - Publications / Publications
Paparazzi Troll
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral / Collateral
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Collateral / Collateral
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Collateral / Collateral
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Collateral / Collateral
The Underwater Billboard
Agency: Clemenger BBDO / Sydney
Client: Keep Australia Fishing Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Creative Freedom
Agency: 72andSunny / Los Angeles
Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Made By You
Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Little Big Baby
Agency: BETC / Paris
Client: evian Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
500 Years of Stories
Agency: Grey / London
Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Closed for Inventory
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 11 Initiative
Agency: Ogilvy / New York
Client: Aetna Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Bald Barbershop
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16238M
Award:
2016 Print & Outdoor Merit Award
Agency:
Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Client:
Bloomberg, Morgan Stanley
Title:
Digital Signage
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16239M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16240M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16241M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Save the Animals
Category:
Consumer - Trade / Full Page or Spread - Campaign
Annual ID:
PO16106M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Annual ID:
PO16103M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Annual ID:
PO16104M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Vodafone
Title:
Educative Wifi
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16168M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16169M
Award:
2016 Print & Outdoor Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16170M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Which One
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16189M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16190M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16191M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16192M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
Women Should Not Be Worth Less
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16193M
Award:
2016 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
The Government of the City of Buenos Aires
Title:
You Give More Than Just Blood
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16194M
Award:
2016 Print & Outdoor Merit Award
Agency:
VCCP / London
Client:
Amnesty International
Title:
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16195M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16196M
Award:
2016 Print & Outdoor Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16197M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16198M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16199M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16200M
Award:
2016 Print & Outdoor Merit Award
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16201M
Award:
2016 Print & Outdoor Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Keep Australia Fishing
Title:
The Underwater Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16212M
Award:
2016 Print & Outdoor Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16213M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16214M
Award:
2016 Print & Outdoor Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16215M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16216M
Award:
2016 Print & Outdoor Merit Award
Agency:
72andSunny / Los Angeles
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16150M
Award:
2016 Print & Outdoor Merit Award
Agency:
Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16151M
Award:
2016 Print & Outdoor Merit Award
Agency:
BETC / Paris
Client:
evian
Title:
Little Big Baby
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16152M
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16153M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey / London
Client:
Tate
Title:
500 Years of Stories
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16154M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16155M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16156M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16157M
Award:
2016 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16158M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16159M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16184M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16185M
Award:
2016 Print & Outdoor Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Roads And Transport Authority
Title:
Back off Radio
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16186M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16187M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy / New York
Client:
Aetna
Title:
The 11 Initiative
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16188M
Award:
2016 Print & Outdoor Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16165M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16166M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Annual ID:
PO16167M
Award:
2016 Print & Outdoor Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Biothymus M
Title:
Bald Barbershop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16173M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16174M
Award:
2016 Print & Outdoor Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16160M
Award:
2016 Print & Outdoor Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16161M
